Edelman Financial Engines vs. Fisher Investments: what’s the difference?

1 min read by Unbiased team Last updated August 30, 2024

Compare Edelman Financial Engines and Fisher Investments' differences in fees, services, and investment strategies.

Summary

  • Fisher Investments caters more to high-net-worth individuals, while Edelman Financial Engines is better suited for investors with more modest capital investment amounts. 

  • Both firms charge fees calculated according to AUM. 

  • Edelman's technology-driven approach focuses on retirement planning, while Fisher Investment is better suited to investors who prefer active management. 

  • Unbiased can connect you with a financial advisor best suited to meet your needs. 

Edelman Financial Engines vs. Fisher Investments: what are the differences?   

When deciding between Edelman Financial Engines and Fisher Investments, it's essential to understand what each firm offers and how it operates within the financial services industry.  

Fisher Investments and Edelman Financial Engines financial advisors are well-established, but they cater to slightly different audiences and have distinct approaches to investment management. 

Edelman Financial Engines was formed due to a merger of Edelman Financial Services and Financial Engines, creating a firm primarily serving everyday investors and institutions. They focus on providing comprehensive financial planning and personalized advice, often through workplace retirement plans. 

On the other hand, Fisher Investments financial advisors primarily serve high-net-worth individuals, typically those with at least $500,000 in investable assets. Fisher emphasized active management and personalized portfolio strategies, often appealing to those who prefer a more hands-on investment approach. Additionally, the firm's global presence allows it to offer more diversified investment options. 

What fees can I expect from Fisher Investments & Edelman Financial Engines?  

When working with investment firms like Fisher Investments and Edelman Financial Engines financial services, you should expect various fees.  

Understanding these fees is essential because they can impact your overall returns. 

Fisher Investments fees 

Fisher Investments operates on a fee-only model, meaning they charge a percentage of the assets they manage for you. Depending on your portfolio's size, this fee typically ranges from 1% to 1.25% annually.  

Unlike some other firms, Fisher Investments does not charge trading commissions or inactivity fees. However, it's essential to note that Fisher Investment's fees are generally higher than industry averages, which could impact your long-term returns — especially if you have a substantial portfolio. 

Edelman Financial Engines' fees 

Edelman Financial Engines fees are calculated as a percentage of assets under management (AUM). They range from 0.5% annually for substantial portfolios up to $25 million to 1.75% annually for smaller portfolios. The type of wrap model you select will also impact this rate. 

Additionally, there might be other charges for specific services, like detailed financial planning or tax management.  

While Edelman's Financial Engines’ fees are more accessible to a broader range of investors, particularly those with smaller portfolios, it is advisable to review all additional costs that might apply based on the services you choose. 

Is Fisher Investments or Edelman Financial Engines better? 

Even though these two firms are similar, choosing between Fisher Investments and Edelman Financial Engines depends mainly on your financial situation, investment goals, and preferences. 

Pros of Fisher Investments 

  • Personalized investment strategies tailored to high-net-worth clients. 

  • Global investment opportunities, allowing for greater diversification. 

  • No trading commissions or inactivity fees. 

  • Fisher Investment careers are available globally. 

Cons of Fisher Investments 

Pros of Edelman Financial Engines 

  • Available to a wider range of investors, including smaller portfolios. 

  • Comprehensive financial planning services, often integrated with workplace retirement plans. 

  • Competitive fees for smaller portfolios. 

Cons of Edelman Financial Engines 

  • Fewer global investment opportunities compared to Fisher. 

  • Additional fees may apply for certain services, increasing overall costs. 

Edelman Financial Engines or Fisher Investments: which should I choose? 

When deciding between Edelman Financial Engines and Fisher Investments, consider your personal financial situation and goals: 

  • If you're a high-net-worth individual looking for a firm that offers a global perspective and personalized strategies, Fisher Investments might be the better choice. 

  • If you're looking for comprehensive financial advice and planning that's accessible even to those without a large portfolio, Edelman Financial Engines could be a better fit. 

In addition to fees, investment strategy, and various pros and cons, below are some other questions you should ask yourself when choosing between them. 

How do Fisher Investments and Edelman Financial Engines remain competitive and adapt to changing market conditions? 

Fisher Investments and Edelman Financial Engines remain dynamic by adapting to market changes, staying ahead of economic trends, and adjusting their strategies accordingly.  

Fisher Investments financial advisors are known for their active management style. They continuously analyze market conditions to make timely adjustments to client portfolios. 

With its roots in technology-driven advice, Edelman Financial Engines leverages algorithms and personalized financial planning to help clients adapt to market changes. 

Which platform provides better customer service and support? 

Both firms offer strong support when comparing customer service, but their approaches differ (as do client reviews).  

Fisher Investments' customer service is personalized, as they assign dedicated advisors to clients. This one-on-one relationship allows for improved client-advisor communication and tailored advice. 

Despite offering personalized advice, Edelman Financial Engines focuses more on digital tools and resources, which might appeal to tech-savvy clients or those who prefer managing their finances online. 

Can I access my Fisher Investments or Edelman Financial Engines accounts through their websites and mobile apps? 

Yes, both firms offer robust online platforms and mobile apps.  

Fisher Investments provides an app and a user-friendly portal where clients can access their accounts, review performance, and communicate with their advisors. 

Edelman Financial Engines also offers a comprehensive app and online platform, often integrated with workplace retirement plans. This platform allows clients to manage their finances, track progress, and receive personalized advice. 

Both platforms are designed to be secure and accessible, ensuring clients can manage their investments efficiently. 

What are Fisher Investments & Edelman Financial Engines' specific investment strategies?  

Here's a quick comparison of the two firms' investment strategies: 

Fisher Investments' investment strategies 

Fisher Investments' strategies use an active management model, focusing on global diversification and tailored portfolios based on extensive market analysis. They adjust investments in response to economic trends, aiming to maximize returns for high-net-worth clients. 

Edelman Financial Engines' investment strategies 

Edelman Financial Engines' investment strategies employ a more conservative, technology-driven approach. They emphasize long-term financial planning, especially for retirement. Their strategy combines personalized advice with algorithm-driven portfolio management, catering primarily to everyday investors seeking steady growth and risk management. 

Find the right financial advisor 

Deciding between Edelman Financial Engines financial advisors and Fisher Investments financial advisors depends on your financial goals, investment preferences, investable assets, and budget.  

For personalized financial advice tailored to your unique needs, let Unbiased match you with an expert financial advisor who can help you make informed decisions. 

Writers

Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.